Making the right choice for your nutraceutical products
You’ll be aware of the increasing and sustained popularity of omega-3 fish oil supplements. In fact, when U.S. supplement users were asked what kind of specialty supplements they consume, this was the most popular.1 That’s not surprising since the polyunsaturated fatty acids contained in omega-3 have been proven to play a decisive role in brain development before birth and during infancy, and maintaining cognitive function as we age, as well as providing significant cardiovascular health benefits throughout adult life.
By Dr. Laura Headley, Nutritional Scientist, Advanced Food Ingredients, Evonik Health Care We share your passion about pushing the boundaries of what is possible in nutraceuticals. That’s why we’ve been developing innovative ways of harnessing nature for decades. Here we are going to share with you a few of Evonik Health Care’s proprietary innovations, illustrated by just one product.
Have you fully appreciated the huge opportunities now and coming soon that can give your organization the competitive edge in meeting consumers’ needs and securing brand loyalty? Here are some of the health areas where we are applying our innovative, creative, and scientific minds to provide opportunities now and in the future to organizations such as yours.
As a nutraceuticals expert, you know that to maximize brand loyalty - products must be as efficacious, convenient, and comfortable as possible to take. If you are seeking to develop or enhance a nutraceutical product targeting a specific consumer group or application area, read on to find out how you can create preferred formulations that are highly accepted and strongly preferred.
Evonik Health Care is committed to increasing the value of your business, as well as your brand, through forward-looking ingredients, technologies, and services.
Successful nutraceutical companies recognize that the right choice of health ingredients and formulation services can make all the difference when it comes to brand preference and consumer acceptability. Read on to find out how you can capitalize on today’s formulation opportunities.
Checklist for Omega-3
Behind every purchasing decision is a value judgement. Whether consciously or subconsciously, consumers weigh up many different factors, often in a heartbeat: Will this product deliver the health outcomes that I want? Will this product be easy or convenient to use? Will my purchase have positive or negative consequences for the environment?