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Making the right choice for your nutraceutical products

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Meeting consumers’ health and social responsibility checklist in practice

Checklist for Omega-3 

We all need omega-3 in our diets, but not everyone can eat enough fish to consumer the recommended 200–500mg of EPA and DHA omega-3 fatty acids per day.1 One to two servings per week is impossible for many people, or simply does not fit into a busy lifestyle. In fact, more than 80% of the world’s population are deficient in omega-3.2

 

Traditional omega-3 supplements are sold in the form of large soft gel capsules containing fish oil. To satisfy the high demand for omega-3 supplements, annual krill catch has jumped from 100k tons to several million tons over the past five years.3 But entire ecosystems are directly dependent on krill as a primary source in the food chain.3

 

Evonik Health Care tackled the challenge of producing sustainable omega-3 ingredients head on. Here’s how.

  • Sustainably sourced
  • additive-free
  • produced with minimal emissions and waste
  • proven health benefits

AvailOm® allows for a more sustainable use of limited resources. AvailOm® contains high quality omega-3 fatty acids derived from algae and fishing from sustainable sources to protect not only fish and krill, but other species that depend upon them in our precious marine ecosystems. We’ve also recently introduced a new algae-based DHA-grade that is even more sustainable because it doesn’t impact on fish or krill stocks.  

  

Due to its solid lysine complex formulation, AvailOm® does not require any additives, resulting in a pure final ingredient with no side products. The increased bioavailability of the active fatty acids in AvailOm®, requiring no breakdown in the small intestine, lead to a higher uptake of EPA and DHA into the body. Hence, a lower consumption of raw materials is necessary to achieve the same health benefits, subsequently reducing emissions and waste. 

 

EPA and DHA contribute to maintaining the normal function of the heart as well as normal blood triglyceride levels and blood pressure.4

 

Checklist for Anthocyanins 

 

Not everyone can eat two handfuls of blueberries a day, even if they could overcome the challenges of sourcing them locally throughout the year. Yet there is a consumer demand for 100% natural ingredients packed with anthocyanins. The best berries in terms of anthocyanin potency come from wild forests in cold, remote regions. Not easy for your average person to access.

 

In another example of Evonik Health Care’s focus on health, sustainability and social responsibility, we developed Healthberry® to raise the standard in anthocyanin ingredients.

  • 100% natural
  • sustainably sourced
  • long shelf life
  • proven health benefits
  • attractive formulation options

 

Our Healthberry® active ingredient is 100% natural. It is derived from sustainably sourced, hand-picked, high-quality wild bilberries from Scandinavia and blackcurrants from New Zealand.

 

Healthberry® is produced by a proprietary process into a high load powder that produces 30% anthocyanin content and retains the full potential of the component anthocyanins into a constant, stable composition. This product not only avoids seasonal fluctuations and is suitable for single dosage formulations, it is so stable that it has a shelf life of more than four years. 

 

For cardiovascular health, anthocyanins can have a potent and consistent effect on cholesterol levels,5–9 blood flow,5 and platelet activity.10,11

 

Anthocyanins have also been shown to improve the anti-oxidative and anti-inflammatory capacity in people who have an abnormal amount of lipids in the blood (dyslipidemia). These effects are dose-dependent, with higher doses providing greater benefits than lower doses (40mg/day, 80mg/day and 320mg/day were studied).12

 

And just to wet consumer’s literal appetite as well as their moral appetites, Healthberry® is suitable for use across a range of formulations for functional foods and beverages. From bars and gummies to food sprinkles and shots, the only limit is your imagination.

 

Checklist for specialist coatings 

 

And finally, Evonik Health Care’s EUDRAGUARD® family of functional coatings for dietary supplements are working towards sustainability as much as possible within the necessary processing constraints. 

  • protects active ingredient potency 
  • extends shelf life, reducing waste and minimizing the need for preservatives
  • plant-based option

 

EUDRAGUARD® protect contributes to extended shelf-life through its light, moisture, and oxygen protection. While EUDRAGUARD® control and EUDRAGUARD® biotic ensure the active ingredients contained within reach the right spot in the digestive tract for optimum absorption and clinical effect. 

And for consumers who prefer a plant-based formulation, EUDRAGUARD® natural is made from maize starch, which effectively masks unwanted tastes or odors from the product it is applied to. 

With our strong focus on innovation, Evonik Health Care can bring you to a new level of efficacy and social responsibility through our products and applications for the nutraceuticals industry. 

 

… don’t forget to register for our webinar series here

REGISTER FOR ON-DEMAND WEBINARS

 

References

1. World Health Organization. Population nutrient intake goals for preventing diet-related chronic diseases. https://www.who.int/nutrition/topics/5_population_nutrient/en/index13.html. Last accessed 02 Sep 2020.


2. Micha R, et al. Global, regional, and national consumption levels of dietary fats and oils in 1990 and 2010: a systematic analysis including 266 country-specific nutrition surveys. BMJ. 2014;348.


3. Sum of Us. Vacuuming Antarctica for Krill: The corporations plundering the earth’s last frontier. 2015. https://s3.amazonaws.com/s3.sumofus.org/images/Krill_report_SumOfUs_2015.pdf. Last accessed 28 Aug 2020. 


4. European Food Safety Authority. Commission Regulation (EU) 1924/2006 and 432/2012. https://eurlex.europa.eu/LexUriServ/LexUriServ.douri=OJ:L:2012:136:0001:0040:EN:PDF. Last accessed 28 Aug 2020. 


5. Qin Y, et al. Anthocyanin supplementation improves serum LDL- and HDL-cholesterol concentrations associated with the inhibition of cholesteryl ester transfer protein in dyslipidemic subjects. Am J Clin Nutr. 2009;90:485–92. 


6. Zhu Y, et al. Purified anthocyanin supplementation improves endothelial function via NO-cGMP activation in hypercholesterolemic individuals. Clin Chem. 2011;57(11):1524–33. 


7. Zhu Y, et al. Anti-inflammatory effect of purified dietary anthocyanin in adults with hypercholesterolemia: a randomized controlled trial. Nutr Metab Cardiovasc Dis. 2013;23(9):843–9.


8. Zhu Y, et al. Anthocyanin supplementation improves HDL-associated paraoxonase 1 activity and enhances cholesterol efflux capacity in subjects with hypercholesterolemia. J Clin Endocrinol Metab. 2014;99(2):561–9. 


9. Li D, et al. Purified anthocyanin supplementation reduces dyslipidemia, enhances antioxidant capacity, and prevents insulin resistance in diabetic patients. J Nutr. 2015;145(4):742–8.


10. Thompson K, et al. The effect of anthocyanin supplementation in modulating platelet function in sedentary population: a randomised, double-blind, placebo-controlled, cross-over trial. Br J Nutr. 2017;118:368–74.


11. Thompson K, et al. Anthocyanin supplementation in alleviating thrombogenesis in overweight and obese population: A randomized, double-blind, placebo-controlled study. J Funct Foods. 2017;32:131–8.

 

12. Zhang H, et al. Anthocyanin supplementation improves anti-oxidative and anti-inflammatory capacity in a dose-response manner in subjects with dyslipidemia. Redox Biol. 2020;32:101474.

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