Have you fully appreciated the huge opportunities now and coming soon that can give your organization the competitive edge in meeting consumers’ needs and securing brand loyalty?
Here are some of the health areas where we are applying our innovative, creative, and scientific minds to provide opportunities now and in the future to organizations such as yours.
New opportunities in cognitive health
Evonik Health Care products based on anthocyanins have already acquired a strong track record for cardiovascular health, with around 15 clinical studies published to-date providing scientific evidence for the use of these products. We believe that cognitive health area is one of the next major frontiers for the nutraceutical industry to conquer.
Evonik Health Care has taken on this challenge and is researching how its products perform in the cognitive area.
New opportunities for healthy ageing
Health care costs are increasing across developed economies. For example, in the U.S. alone, health care system spending amounts to almost 20% percent of the national GDP per head.1 It's clear that addressing health care system burden is a tremendous opportunity for nutraceutical producers.
If you look at the consumer trends, the share of people over 60 years of age grows by roughly 3% per year and this is twice as much as the general population grows.1 Not only is this a growing market; it is a motivated one. Elderly people are particularly interested in products and nutraceuticals that work.
New opportunities for formulations
A challenge and an opportunity for the nutraceuticals industry lies in making healthy ingredients more accessible to a larger population. In many cases, this will require the development of functional foods and beverages as alternative delivery forms, beyond the traditional tablets and capsules.
Alternate delivery forms can be gummies or chewables, or may be effervescent tablets, cereal bars, protein bars, so addressing the trend of on-the-go nutrition. But that also means that there might be challenges in taste, smell and stability and bioavailability.
Evonik Health Care takes these challenges seriously because we want our ingredients to work in all delivery forms. And this is an area where we can help with our coating technologies and strategies for improving bioavailability
Our ten formulation labs around the world are built exactly to do that; to work together with customers to innovate and come up with tailored solutions that allow brand owners to differentiate themselves in the marketplace.
New opportunities in coating technologies
Another element we can make a valuable contribution to is product coatings and targeted delivery of ingredients. This is something Evonik Health Care has learned from the pharmaceutical side of its business. For about six decades we have been considered the gold standard when it comes to providing functional solutions oral drug delivery.
This experience can prove to be crucial. Customers can now leverage a broad portfolio of nutraceutical functional coating technologies and services for formulation development and scale-up. Nutraceutical customers can also rely upon our ten regional application labs across Europe, the U.S. and Asia to provide reliable, responsive support until the finished dosage form is in your hands.
By bringing health ingredients to the region in the body where they work best, there will be an advantage for the consumer because the product will work better due to better bioavailability. This one of the key areas where Evonik Health Care can really add value to nutraceutical companies.
As a global development partner and solutions provider, our portfolio of active food ingredients, functional coatings, formulation and scaleup services and finished dosage forms is designed to create nutraceutical value across a range of health areas.
… and don’t forget to register for our webinar series here.
1. Gunn L. Natural ingredients key for Evonik's growth strategy. Nutrition Insight. 23 Aug 2017. Available at: https://www.nutritioninsight.com/news/natural-ingredients-key-for-evoniks-growth-strategy.html