Making the right choice for your nutraceutical products

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Top Ten Tips On Formulation Opportunities

Successful nutraceutical companies recognize that the right choice of health ingredients and formulation services can make all the difference when it comes to brand preference and consumer acceptability. Read on to find out how you can capitalize on today’s formulation opportunities.

1. Strong scientific evidence


Not all nutraceutical products are created equal. In addition to quality and regulatory standards, consumers are increasingly demanding science-based health ingredients that are proven to be safe and effective. That’s why you’ll want to choose a supplier whose ingredients have already been scientifically tested and can be tailored to meet specific consumer trends.


2. Proven, quality, purity, and activity


It takes something special to stand out in a crowded market. The consistent quality and purity of your ingredients can impact factors including shelf life and the health outcomes your product can achieve. By selecting ingredients with high quality attributes, backed by the right accreditations, both you and your customers will have confidence in the end product.


3. Bioavailability and effective targeting


A big question around nutraceuticals is whether they deliver a sufficient quantity of active ingredient, safely absorbed at the right place in the body, to maximize efficacy. Ingredients that have a high bioavailability, and innovative coatings that enable targeted delivery or the protection of sensitive actives to optimize absorption, are the new gold standard. 


4. Easy processability


We know how exciting it is to take the best that nature has to offer and turn it into a convenient form for the consumer. We also know this is often easier said than done. That’s where a supplier that can develop a reliable, fully scalable process for formulations with challenging ingredients can really add significant value to your team.


5. Certified products and manufacturing


From ISO and FSSC quality and regulatory standards to consumer requirements for vegan or GMO-free products, it can be easy to get lost in a certification wilderness. Find the right path for your product and your customers by partnering with an organization that has the local technical and regulatory know-how to help find your best path to market.


6. Demonstrating your commitment to sustainability


Today, consumers demand products and services that demonstrate a good balance of economic, ecological, and social factors. Sustainability can be a powerful growth driver for your business. Choose a credible partner for sustainability that has the capacity for innovation and leading technologies to empower the realization of resource-efficient solutions. 


7. Geographical reach


Consistent supply, purity, and quality of your ingredients is one benefit of working with a supplier with a wide geographical presence. Particularly if your special ingredient only grows in certain localities or at a particular time of the year. However, the benefits of working with a global partner go much further than that. You will find Evonik Health Care formulation development labs located across the U.S., Latin America, Europe, and Asia. So there is always someone nearby to offer reliable, responsive service and local know-how. 


8. Market knowledge and regulations


Regulatory processes can be complex and lengthy, which can be a real problem when you want to get your product to market quickly and build market share. Partnering with a company that has local market knowledge can help you navigate the road to approval or certification with speed and ease.


9. Industry leadership in oral dosage forms


Evonik has a heritage of over 60 years of pharmaceutical leadership for oral solid dosage forms including tablets and capsules. That means we have the know-how to guide you through what is becoming a more rigorous, nutraceutical development environment, with science-driven rules and manufacturing process scrutiny.


10. An integrated partner from feasibility to final dosage form


Evonik Health Care can take your active health ingredient, analyze it, conduct feasibility studies, select the right formulation, make the HACCP-compliant samples for human use, co-ordinate studies, and then support scale-up and transfer. Basically everything until the finished product is in your hands. And with all that support behind you, the sky is the limit.

… and don’t forget to register for our webinar series here.


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